About Us

The History of Rose Jewelers

The Rose family history is quite fascinating. George B. Rose, dean of La Crosse jewelers, was born in Nordhausen, Germany, October 30 1830.

At the age of 21, he came to America and established himself at Poughkeepsie, New York. The westward movement was a challenge for him, and so he followed the rail lines “as far west as possible” to La Crosse, WI. He established his jewelry business on the north side of Pearl Street in the town’s business center. In 1881, the business was moved to 310 Main Street. After 79 years of operating at this location, the business was again changed (in 1960) to the address of 111 5th Avenue South.

The most recent move was in 1989 to the corner of 5th and Main Street where Steve Rose, along with his sons Jon and Jordan continue the family tradition.  After 55 years in the business, Steve will retire this spring turning the business over to Jon (5th generation) to carry on the family tradition.