About Us

The History of Rose Jewelers


The Rose family history is quite fascinating. George B. Rose, dean of La Crosse jewelers, was born in Nordhausen, Germany on October 30, 1830.

At the age of 21, he came to America and established himself at Poughkeepsie, New York. The westward movement was a challenge for him, and so he followed the rail lines “as far west as possible” to La Crosse, WI. He established his jewelry business on the north side of Pearl Street in the town’s business center. In 1881, the business was moved to 310 Main Street. After 79 years of operating at this location, the business was again changed (in 1960) to the address of 111 5th Avenue South.

The most recent move was in 1989 to the corner of 5th and Main Street where Steve Rose, along with his sons Jon and Jordan, continue the family tradition.  After 55 years in the business, Steve is now semi retired. Jon Rose, (5th generation) with help from his brother Jordan, will carry on the family tradition.