The Rose Files and Family History

The Rose Files

The Rose Files, dating back to well before the 1900’s, an are extraordinary collection of  stories from people who have purchased jewelry from Rose Jewelers over the years.   The Rose Files continue to grab the attention of people from all walks of life throughout the Coulee Region.

Downtown La Crosse is full of rich history and Rose Jewelers has been part of that history over 160 years!  Generations of families have purchased fine jewelry and we share those stories in what we call The Rose Files.


Listen to some of our most recent features from the Rose Files:

Passing the Torch

Steve Rose is retiring and Jon is taking over the family business

Josh Rewards Himself

Josh takes steps to improve his quality of life and rewards himself

160 years in business

Fascinating to think our business has existed this long.


Sarah and Terry:

After many years, they finally got married.

Keeping Tradition:

Generations of families make Rose Jewelers the destination to buy jewelry.

Only Have Eyes for You:

Two people connect with their eyes in a crowded classroom at medical school. Days later they meet in person and eventually they get married.

Changing Times:

Since 1856 many notable landmarks and events shaped the city into what it is today.

A Rare Find:

Our Founder, Walter Rose,  and the Black Pearl.

Love Business:

160 years of gifts that celebrate “love.