Passing the torch from one generation to another.  After 55 years of serving customers, Steve Rose is preparing to retire and his son Jon will take over the family business as a 5th generation owner.   For you, the customer, this means the long standing tradition of providing high quality jewelry, integrity and honesty past down from previous generations.

Rose Jewelers is one of Wisconsin’s oldest family owned businesses. We’ve been in downtown La Crosse for 163 years and under Jon’s leadership, we’ll be serving the community for years to come.