Voted Best Jeweler La Crosse 2015-2016Downtown La Crosse is full of rich history and Rose Jewelers has been part of that history for 160 years! Generations of families have purchased fine jewelry and we share those stories in what we call The Rose Files.

The Rose Files, dating back to well before the 1900’s, are an extraordinary collection of stories from people who have purchased jewelry from Rose Jewelers over the years. The Rose Files continue to grab the attention of people from all walks of life throughout the Coulee Region.